Marketing Yourself

Marketing yourself starts from building a consistent story throughout. That is why it’s crucial for you to learn simple story telling techniques to create your brand and maintain it.

  1. Constructing your story

Just like any good book, your career story has to have a beginning (obviously) a middle and an end.  Your beginning must show promise, the middle must frame your situation and describe what you’re dealing with. The end must tie the knot and present the package. Similarly, when you package yourself to a potential employer, present yourself in an interesting manner that truly separate you from the crowd.

2. Your Story isn’t just your CV

One fundamental mistake you can make in the job search is to expect use CVs as the only way to market yourself. CVs are only meant to briefly introduce you,  not tell your entire story. So focus on building a story using various platforms like Facebook, LinkedIn, and Twitter to give your employers a full picture. For instance, if you’re applying for graphic design jobs, how about showcasing your portfolio of work on a Facebook page rather than just submitting for an interview. The internet has made it easier for these kinds of medium to help job seekers worldwide

3. Grounding yourself

After you’ve gained experience this tip doesn’t apply. It is best to include any work experience you’ve had in the past. If you’ve helped your family run a restaurant, you have experience in customer service and hotel management. If you babysat your neighbor’s kids then you are trustworthy. The point here is to show the person that’s screening you’re  CV, you can be trusted to handle tasks even if you don’t have experience that is directly related to the open position

4. Networking

This is a medium that is sorely underutilized by fresh graduates in Ethiopia. Networking simply means attending events and approach people that might be interested in your skills.  It’s as simple as that. However, there is a method to it.  You’d need to create and practice your elevator pitch. The reason for its name is because it must be brief and to the point. If you can master this skill, it can allow you to introduce yourself to different career connections in a creative and compelling way.  Basically, it’s a speech about you, who you are what you can do and what you want to do. If you’ve ever been in an interview room then you’ve probably practiced your elevator pitch, when a potential employer asks you about yourself.


Source: Dereja